一、承辦院系School/Department host:
新聞與傳播學(xué)院 School of Journalism and Communication
二、挑戰(zhàn)主題Theme:
全球數(shù)字文創(chuàng)的現(xiàn)狀與趨勢(shì)
Situation and trends of global digital cultural and creative industries
三、導(dǎo)語(yǔ)/背景情況概述Background:
作為“創(chuàng)意經(jīng)濟(jì)”的主力軍，文化創(chuàng)意產(chǎn)業(yè)在全球飛速發(fā)展，實(shí)現(xiàn)了巨大的經(jīng)濟(jì)產(chǎn)出并創(chuàng)造了豐富的就業(yè)機(jī)會(huì)。多元的文創(chuàng)形式呈現(xiàn)出全球化、年輕化與信息化的特點(diǎn)，已經(jīng)深入世界公民的日常生活中。文化科技融合創(chuàng)新正成為21世紀(jì)新興主題詞，伴隨著產(chǎn)業(yè)互聯(lián)網(wǎng)的崛起，各行各業(yè)也步入數(shù)字化的融合進(jìn)程。數(shù)字文創(chuàng)以文化創(chuàng)意內(nèi)容為核心，依托數(shù)字技術(shù)進(jìn)行創(chuàng)作、生產(chǎn)、傳播和服務(wù)，此主題是在“第四次工業(yè)革命”下對(duì)社會(huì)理論的創(chuàng)新、文化信息、文化創(chuàng)意工作者以及數(shù)字技術(shù)概念背后的深度探討與學(xué)習(xí)。
As the main force of the "creative economy", the world of cultural and creative industry has developed rapidly, achieving huge economic output and creating a great number of employment opportunities. Cultural and technological integration and innovation is becoming a new theme in the 21st century. With the characteristics of globalization, revitalization and informationization, diversified forms of cultural creation have entered into the daily life of citizens around the world. With the rise of industrialized Internet, all walks of life have entered the process of digital integration. With digital cultural and creative content as the core, digital technology is relied upon to create, produce, communicate and serve. This Hack will explore social theories in terms of innovation, cultural information, cultural creators as well as the concept of digital technology in the context of the "Fourth Industrial Revolution".
四、該領(lǐng)域比較關(guān)注的問(wèn)題Our key topics of interest:
1. 傳統(tǒng)行業(yè)及傳統(tǒng)文化在數(shù)字文創(chuàng)時(shí)代下的轉(zhuǎn)型與發(fā)展
2. 創(chuàng)意內(nèi)容及創(chuàng)意工作者在媒介產(chǎn)業(yè)中的發(fā)展與特點(diǎn)
3. 文化科技融合領(lǐng)域下，全球數(shù)字文創(chuàng)的發(fā)展及未來(lái)趨勢(shì)
1. Transformation and development of traditional industries and traditional culture in the era of digital cultural and creative industries.
2. Development and characteristics of creative content and creators in the media industry.
3. Development and future trends of global digital cultural and creative industries in the field of cultural and technological integration.
五、主講老師Hack Leader
胡鈺，清華大學(xué)新聞與傳播學(xué)院教授，博士生導(dǎo)師，清華大學(xué)新聞與傳播學(xué)院黨委書(shū)記，清華大學(xué)文化創(chuàng)意發(fā)展研究院執(zhí)行院長(zhǎng)，中國(guó)新聞史學(xué)會(huì)副會(huì)長(zhǎng)，中國(guó)特色新聞學(xué)研究委員會(huì)會(huì)長(zhǎng)中國(guó)紫禁城學(xué)會(huì)常務(wù)理事，清華校友總會(huì)文創(chuàng)專業(yè)委員會(huì)會(huì)長(zhǎng)，清華大學(xué)國(guó)家形象傳播研究中心副理事長(zhǎng)。研究方向?yàn)樾侣劺碚摚髽I(yè)傳播，文化研究。
Hu Yu is a Tsinghua University professor from the School of Journalism and Communication. He is a PhD supervisor, secretary of the Party Committee, Executive Director of the Institute for Culture Creativity of Tsinghua University, Vice President of the Chinese News Journalism with Chinese Characteristics Research Council, managing director of the Chinese Society of the Forbidden City, a professional committee chairman, and Tsinghua Alumni Association Vice President of National Image Communication Research Center of Tsinghua University. His research interests include journalism theory, corporate communication, and cultural studies.
張錚，清華大學(xué)新聞與傳播學(xué)院副教授，博士生導(dǎo)師，清華大學(xué)國(guó)家文化產(chǎn)業(yè)研究中心副主任，清華大學(xué)文化創(chuàng)意發(fā)展研究院副院長(zhǎng)。研究方向?yàn)樾旅襟w與人的發(fā)展、新媒體受眾與效果研究、數(shù)字文化產(chǎn)業(yè)、文化產(chǎn)業(yè)與區(qū)域經(jīng)濟(jì)等。
Zhang Zheng is an associate professor and PhD supervisor at the School of Journalism and Communication, Tsinghua University. He is also the deputy director of the National Research Center for Cultural Industry of Tsinghua University, and the deputy director of the Institute for Cultural Creativity of Tsinghua University. His research interests include new media and human development, audience and effect research of new media, digital cultural industry, cultural industry and regional economy.
六、導(dǎo)師簡(jiǎn)介Mentors
宋洋洋，中國(guó)人民大學(xué)創(chuàng)意產(chǎn)業(yè)技術(shù)研究院副院長(zhǎng)，文化品牌評(píng)測(cè)技術(shù)文化和旅游部重點(diǎn)實(shí)驗(yàn)室副主任，湖南大學(xué)特聘教授。國(guó)家社科基金藝術(shù)學(xué)項(xiàng)目入庫(kù)專家，中宣部國(guó)家文化產(chǎn)業(yè)發(fā)展重點(diǎn)項(xiàng)目庫(kù)入庫(kù)專家，文化和旅游部行業(yè)智庫(kù)專家?guī)斐蓡T，國(guó)家重點(diǎn)研發(fā)計(jì)劃“文化科技與現(xiàn)代服務(wù)業(yè)”重點(diǎn)專項(xiàng)指南編制專家，國(guó)家中長(zhǎng)期科技發(fā)展規(guī)劃專題起草組專家，第六次國(guó)家技術(shù)預(yù)測(cè)研究組專家，科技部現(xiàn)代服務(wù)業(yè)“十四五”戰(zhàn)略研究專題組專家，中國(guó)演出行業(yè)協(xié)會(huì)旅游演藝分會(huì)專家委員會(huì)委員，全國(guó)上網(wǎng)服務(wù)場(chǎng)所星級(jí)評(píng)定委員會(huì)委員。
Song Yangyang is the Deputy Director of the Creative Industry Technology Research Institute of Renmin University of China, Deputy Director of the Key Laboratory of Cultural Brand Evaluation Technology, Culture and Tourism Ministry, and Distinguished Professor of Hunan University. He is an Art of National Social Science Fund project library expert, expert of the national key project library culture industry development into the Treasury Department, expert panel member of the culture and tourism industry think-tanks, special focus guide writing expert of the national key research and development program’s "culture science and technology and modern service industry", drafting expert group of the national medium and long-term science and technology development planning project, expert of the sixth national technology forecasting research, expert of the "14th Five-Year Plan" Research Group of Modern Service Industry of the Ministry of Science and Technology, member of the Expert Committee of Tourism and Performing Arts Branch of China Performance Industry Association, and member of the Star Assessment Committee of National Internet Service Placement.
劉茵夢(mèng) OUTPUT創(chuàng)始人
OUTPUT是國(guó)內(nèi)領(lǐng)先的新型數(shù)字內(nèi)容運(yùn)營(yíng)平臺(tái)，深度聚焦科技+藝術(shù)領(lǐng)域的內(nèi)容創(chuàng)新，致力于助推視覺(jué)體驗(yàn)產(chǎn)業(yè)全面數(shù)字化升級(jí)。運(yùn)用專業(yè)的跨領(lǐng)域、跨學(xué)科全鏈路能力，整合全球前沿?cái)?shù)字內(nèi)容創(chuàng)作者獨(dú)家簽約資源，提供引領(lǐng)市場(chǎng)趨勢(shì)的創(chuàng)新數(shù)字體驗(yàn)整體解決方案。合作方包括故宮、騰訊、LVMH集團(tuán)、中國(guó)新天地、小米集團(tuán)等，致力于成為最具時(shí)代性的新型內(nèi)容平臺(tái)。創(chuàng)始人劉茵夢(mèng)2019年入選福布斯中國(guó)30位30歲以下精英榜單并擔(dān)任普華永道NextGen全球委員會(huì)董事。
Liu Yinmeng is the Founder of Output. Output is a leading new digital content operation platform in China. It focuses in-depth on content innovation in the field of science and technology and art, and is committed to promoting the comprehensive digital upgrade of the visual experience industry. By linking cross-disciplinary professions and academic fields, the company integrates exclusive contract resources of global cutting-edge digital content creators to provide innovative digital experience solutions leading the market trends. In its mission to become a key contemporary new content platform, output’s partners include the Palace Museum, Tencent, LVMH Group, China Xintiandi, and Xiaomi Group. Liu Yinmeng, was included in the Forbes China 30 Under 30 list in 2019 and serves as a director of PwC NextGen Global Committee.
七、承辦院系
清華大學(xué)新聞與傳播學(xué)院于2002年4月21日正式成立。多年來(lái)，從中文系的編輯學(xué)專業(yè)到傳播系，直到成立新聞與傳播學(xué)院，憑借日益增強(qiáng)的新聞學(xué)和傳播學(xué)的學(xué)科基礎(chǔ)，圍繞著國(guó)際傳播、影視傳播、新媒體傳播、媒介經(jīng)營(yíng)與管理等主要方向，清華大學(xué)逐漸形成了精干的新聞與傳播教學(xué)科研師資團(tuán)隊(duì)，增強(qiáng)了在學(xué)界、業(yè)界的影響力，尤其在國(guó)際傳播、媒體與科技、藝術(shù)相結(jié)合和影視理論與批評(píng)等方面的學(xué)術(shù)研究中取得一定的優(yōu)勢(shì)。
The School of Journalism and Communication of Tsinghua University was officially established on April 21, 2002. Over the years, from the Chinese department’s Editing major to communication studies and revolving around key topics of international communication, film and television transmission, new media, media operation and management, an increasing strong foundation has been built for journalism and communication studies discipline and academic team at the University. The School has enhanced its influence in academia and industry, and is renowned for academic research in international communication, the combination of media and technology, the integration of art, and theory and critique of film and television.
